by J. Stephen Pope
How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.
Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
by J. Stephen Pope
If your business runs into serious difficulty, will it bring you down too? For example, what if one of your employees got involved in a serious car accident while working for you? Will the resulting lawsuit bankrupt you personally?
Here are just a few ways of protecting yourself against catastrophic losses and lawsuits.
by J. Stephen Pope
To obtain more local customers for your business, consider expanding your local business through the Internet. Here are some ways of doing so.
by J. Stephen Pope
Do you need to start or grow your business but have little money? Before you look to banks and similar sources of financing, why not bootstrap your way to business success?
A bootstrap is a small loop of leather or other material that is found on the top rear or sides of a boot. The purpose of the bootstrap is to help you pull your boot on.
In business, bootstrapping has come to mean helping oneself without seeking outside help. It means using your own resources to finance, promote, and develop your business.
Here, then, are some ways of financing your own business by using your own initiative and depending less on outside bank financing.
by J. Stephen Pope
Faulty information costs you money! Which of these popular business misconceptions do you believe?
by J. Stephen Pope
Starting and operating your own home based business is the ultimate tax shelter.
Although this article has been written from a Canadian income tax perspective, the principles should be practical in other tax jurisdictions.